In August 2014, UDF ran a new promotion with their U-Drive program. Every 5 milkshakes or malts you buy, gets you 50¢ off per gallon of gas. Our team named this program Five & Drive and developed the look and feel within the current U-Drive branding.
One of the main communication points was the 30 second television spot.
In the summer of 2012, to build anticipation and support from the fanbase, a few friends and I developed a website that Columbus, Ohio could rally behind to support Mayor Coleman in his quest to lure a professional basketball team to the city.
Shortly after the launch of nba2columbus.com, we approached HOMAGE with the intentions of them printing t-shirts inspired by our social campaign.